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Launching a product

Driving business success with effective product launch strategies
  • Brand visibility
  • Fast and scalable
  • Full stack service
  • UX & CRO driven
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Holistic and data-driven

We believe in the power of a data-driven, customer-centric approach when launching a new product.

Our team works with you to understand your business goals, key performance indicators (KPIs), and the specific steps needed to achieve these objectives. This approach ensures that your product launch strategy is comprehensive, data-driven, and effective.

Key strategies for launching a product

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Go-to-market strategy

A well-defined go-to-market strategy is essential for a successful product launch. We help you identify your target market, define your value proposition, and develop an effective strategy to reach your customers.

Market and customer testing

Before launching a new product, it’s crucial to test it with real customers. We assist you in conducting market and customer testing to gather valuable feedback and make necessary adjustments to your product.
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A/B split testing

A/B split testing are powerful tools for understanding your customers’ needs and preferences. We help you implement these techniques to refine your product and ensure it meets your customers’ expectations.

User feedback

User feedback is invaluable for improving your product. We help you set up systems to collect and analyse user feedback, allowing you to continuously improve your product based on real user insights.
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Tools for product launch

We utilise a range of tools, including heatmapping and other UX/UI tools, to optimise your product launch. These tools provide valuable insights into user behavior, helping you refine your product and enhance user experience.

Let us be the extension of your in-house marketing team

We are a team of seasoned marketers with more than 20 years of experience in various industries.

Full stack service

Utilise our team as your full-stack growth marketing department, or as an extension of your internal marketing team.

Fanatical support

Our success is your success and you can rest assured you'll have a dedicated support team on hand via phone & email.

No vendor clutter

Manage all digital and marketing services under one umbrella, with no need to manage multiple external freelancers & vendors.
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Frequently Asked Questions

We can typically start up a new project in 4 weeks after a full briefing.

Before we start, we will perform an analysis of your product, conduct user interviews, and set up A/B testing. We will also establish a go-to-market strategy and begin market and customer testing. This process typically takes 4 – 6 weeks.

We work with package prices that are tailored to your needs.

User feedback is invaluable for improving your product. It provides insights into what your customers like and dislike about your product, allowing you to make necessary adjustments and enhancements.

Heatmap tools provide valuable insights into user behaviour, helping you understand how users interact with your product and website. This information can be used to refine your product and enhance the user experience, contributing to a successful product launch.

What our clients have to say

Leaving our companies' website design down to both Paul and Andrew was the best marketing decision we have made.

Not only did they exceed at the design elements, but helped us as a company arrange all new photo headshots for our team, to be displayed on the website along with video footage to accompany. I can whole heartly say that their recommendations along the way have been revolutionary.

I cannot recommend them both enough and would strongly advise to any that are seeking a revamp or update to their online presence to get in touch with Empath Digital.
Julia Edwards
Director & Partner
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Empath Digital helped us to get to the top of Google and we are now getting hundreds of new patients a year (averaging 5-10 new patients a week) – just from our website alone.

We couldn’t ask for more.

Thank you for helping us and for your great service too. You have been invaluable to our growth!
Valerie Bell
Operations
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I’ve used a number of marketing agencies in the past who have failed to deliver results to get me a return on my many investments over the years. I was very impressed with the results Empath Digital have delivered for other clients, and I decided to give them a shot.

They have built me several sites now, including the main site for my business which is converting a lot better than my old site.

I really don’t think there is enough to say about them – the results they deliver are in black and white and all over Google!
Richard Ladbrook
Director
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I could not be more pleased with our growth.

Within a matter of three months our lead flow had been transformed and now reflects our professional approach to our business.

We are regularly seen in first position of the organic listings on page one of Google.
Diana Smith
Director
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I have no hesitation in recommending Empath Digital.

From my experience, they are very smart people and have your interest at the forefront.

They helped my business with a constant flow of new leads using SEO and PPC.

Lead flow ramped up a few levels once I had a much better converting website.

Work with them if you get a chance, you'll be glad you did.
Andrew Marsh
Director
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Empath Digital are like no other agency I've worked with before.

I went to them with a vision of what I wanted. With their skills and expertise they were able to take this and figure out the roadmap to achieve the outcome I wanted.

They created for us a very substantially sized portfolio of geo-targeted sites with PPC campaigns that helped me to take my business out of the local area and dominate all the surrounding counties.

They really know their craft.

If you get a chance to work with them, take the opportunity.
George Baldzhy
Director
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Within a few months, we were top of Google!

Needless to say we went from getting no Internet leads whatsoever to receiving 5-10 very good targeted leads every week.

This is no mean feat considering lead usually costs us hundreds of pounds each using traditional advertising methods.

In addition a typical sale will be about £5000 to £10,000 and the targeted internet leads have a conversion to sale rate of about 12%... generating us at least £425,000 in extra turnover in the last 18 months.
Steve Riches
Director
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Empath Digital
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Suite 6, Hadleigh Business Centre
351 London Road, Essex, SS7 2BT
Empath Digital champions the power of empathy driven growth marketing, aligning our 20 years of digital marketing expertise with your vision. Our approach is to deeply connect with your audience, creating strategies that not only grow your business but also nurture lasting relationships based on trust and understanding.
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