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Developing a digital strategy

Crafting a comprehensive digital strategy for business growth
  • Full growth audit
  • Reverse engineering
  • Identify opportunities
  • Mastermind collaboration
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Data-driven and agile

We believe in the power of data and agility when it comes to developing a digital strategy. Our team conducts a full growth audit to understand your current position, define key growth areas, and identify opportunities for improvement. We also employ an agile approach, working with growth sprints to continuously learn and optimize your digital growth strategy.

Key elements for developing a digital strategy

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Full growth audit

We start by conducting a comprehensive growth audit to understand your current digital landscape. This involves analysing your existing digital assets, identifying gaps, and understanding your business objectives.

Defining key growth areas

Based on the growth audit, we define key growth areas that align with your business goals. This involves identifying opportunities for growth, prioritising them based on potential impact, and developing a roadmap for achieving your growth objectives.
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Competitor research and reverse engineering

We conduct thorough competitor research and reverse engineering to understand the strategies that are working in your industry. This helps us identify best practices and innovative approaches that can be incorporated into your digital strategy.

Creating specific teams

We believe in the power of collaboration. We create specific teams comprising our members and your internal team to tackle specific projects. This ensures that everyone is on the same page and working towards the same goals.
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Continuous learning and optimisation

We adopt an agile approach to digital strategy development, which involves continuous learning and optimisation. We conduct regular reviews of our strategies, learn from our successes and failures, and make necessary adjustments to ensure optimal performance.

Mastermind growth sessions

We conduct regular mastermind growth sessions to review progress, discuss challenges, and plan for the future. These sessions provide an opportunity for us to share insights, learn from each other, and align our efforts towards achieving your growth objectives.
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Collaboration and knowledge sharing

We are open to collaborating with other agencies or internal teams and we love to share knowledge. We believe that collaboration and knowledge sharing are key to driving growth and innovation.

Let us be the extension of your in-house marketing team

We are a team of seasoned marketers with more than 20 years of experience in various industries.

Full stack service

Utilise our team as your full-stack growth marketing department, or as an extension of your internal marketing team.

Fanatical support

Our success is your success and you can rest assured you'll have a dedicated support team on hand via phone & email.

No vendor clutter

Manage all digital and marketing services under one umbrella, with no need to manage multiple external freelancers & vendors.
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Frequently Asked Questions

A digital strategy is a plan that outlines how a business will use digital channels, tools, and technologies to achieve its business goals. It involves understanding the digital landscape, defining key growth areas, conducting competitor research, and developing a roadmap for achieving growth objectives.

Developing a digital strategy involves conducting a full growth audit, defining key growth areas, conducting competitor research and reverse engineering, creating specific teams to tackle specific projects, working with growth sprints in an agile way, continuously learning and optimising the digital growth strategy.

A digital strategy should be reviewed and updated regularly to ensure it remains aligned with changing business goals, market trends, and customer needs. At Empath Digital, we conduct regular mastermind growth sessions to review progress, discuss challenges, and plan for the future.

What our clients have to say

Leaving our companies' website design down to both Paul and Andrew was the best marketing decision we have made.

Not only did they exceed at the design elements, but helped us as a company arrange all new photo headshots for our team, to be displayed on the website along with video footage to accompany. I can whole heartly say that their recommendations along the way have been revolutionary.

I cannot recommend them both enough and would strongly advise to any that are seeking a revamp or update to their online presence to get in touch with Empath Digital.
Julia Edwards
Director & Partner
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Empath Digital helped us to get to the top of Google and we are now getting hundreds of new patients a year (averaging 5-10 new patients a week) – just from our website alone.

We couldn’t ask for more.

Thank you for helping us and for your great service too. You have been invaluable to our growth!
Valerie Bell
Operations
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I’ve used a number of marketing agencies in the past who have failed to deliver results to get me a return on my many investments over the years. I was very impressed with the results Empath Digital have delivered for other clients, and I decided to give them a shot.

They have built me several sites now, including the main site for my business which is converting a lot better than my old site.

I really don’t think there is enough to say about them – the results they deliver are in black and white and all over Google!
Richard Ladbrook
Director
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I could not be more pleased with our growth.

Within a matter of three months our lead flow had been transformed and now reflects our professional approach to our business.

We are regularly seen in first position of the organic listings on page one of Google.
Diana Smith
Director
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I have no hesitation in recommending Empath Digital.

From my experience, they are very smart people and have your interest at the forefront.

They helped my business with a constant flow of new leads using SEO and PPC.

Lead flow ramped up a few levels once I had a much better converting website.

Work with them if you get a chance, you'll be glad you did.
Andrew Marsh
Director
Hms locksmiths logo on a white background.
Empath Digital are like no other agency I've worked with before.

I went to them with a vision of what I wanted. With their skills and expertise they were able to take this and figure out the roadmap to achieve the outcome I wanted.

They created for us a very substantially sized portfolio of geo-targeted sites with PPC campaigns that helped me to take my business out of the local area and dominate all the surrounding counties.

They really know their craft.

If you get a chance to work with them, take the opportunity.
George Baldzhy
Director
Envirosmart logo
Within a few months, we were top of Google!

Needless to say we went from getting no Internet leads whatsoever to receiving 5-10 very good targeted leads every week.

This is no mean feat considering lead usually costs us hundreds of pounds each using traditional advertising methods.

In addition a typical sale will be about £5000 to £10,000 and the targeted internet leads have a conversion to sale rate of about 12%... generating us at least £425,000 in extra turnover in the last 18 months.
Steve Riches
Director
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Related services
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  • Trademarks
  • Graphic design
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  • PPC
  • CRO
  • Email marketing
  • Photography
  • Videography
  • Content development
  • Social media management
  • Landing pages
  • Funnel design
  • PR

Ready set grow.

Want business growth without the guesswork?
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Digital Services
Website design Email marketing SEO PPC Video production
Growth Solutions
Getting organic traffic Generating leads Increasing revenue Creating a website Defining a growth roadmap
Empath Digital
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Suite 6, Hadleigh Business Centre
351 London Road, Essex, SS7 2BT
Empath Digital champions the power of empathy driven growth marketing, aligning our 20 years of digital marketing expertise with your vision. Our approach is to deeply connect with your audience, creating strategies that not only grow your business but also nurture lasting relationships based on trust and understanding.
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