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Defining growth KPIs

Empowering businesses with effective KPI definition and management
  • Measure performance
  • Identify opportunities
  • Make better decisions
  • Detect patterns
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Data-driven and strategy-focused

We believe in the power of a data-driven, strategy-focused approach when defining growth KPIs. Our team works with you to understand your business goals, key performance indicators (KPIs), and the specific steps needed to achieve these objectives. This approach ensures that your KPIs are relevant, measurable, and effective.

Key strategies for defining growth KPIs

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Understanding different types of KPIs

KPIs can be categorized into different types, each serving a unique purpose in your digital growth strategy. These include branding KPIs, which focus on increasing brand awareness and perception, and conversion KPIs, which measure the effectiveness of your efforts to convert leads into customers. We help you understand the role of each type of KPI and select the ones that align with your business goals.

Tracking profitability

We track a wide range of KPIs to provide a comprehensive view of your business performance. These include profitability, Return on Ad Spend (ROAS), Return on Investment (ROI), ecommerce conversion rate, product performance, and channel performance. These KPIs provide valuable insights into the financial health of your business, the effectiveness of your marketing efforts, and the performance of your products and channels.
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Importance of holistic KPIs and the OMTM approach

We believe in the importance of holistic KPIs, which provide a comprehensive view of your business performance. We also use the One Metric That Matters (OMTM) approach, which focuses on one key metric at a time to keep everyone aligned and focused. This approach ensures that your team is working towards the same goal and that your efforts are concentrated where they can have the greatest impact.

Making data actionable

We specialise in making data actionable. We don’t just provide you with data; we help you understand what it means and how you can use it to drive your business growth. KPIs are the main driver of any business, and must be used to guide better decisions.
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Addressing department misalignment 

Within different departments of a company, they can often use different KPIs, which may misalignment. We can help address this issue by aligning your KPIs across all departments, ensuring that everyone is working towards the same goals. We use a variety of approaches to achieve this alignment, including workshops, training sessions, and ongoing support.

The importance of dashboarding and business intelligence

Good dashboarding and business intelligence are crucial for understanding your business performance and making informed decisions. 
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Let us be the extension of your in-house marketing team

We are a team of seasoned marketers with more than 20 years of experience in various industries.

Full stack service

Utilise our team as your full-stack growth marketing department, or as an extension of your internal marketing team.

Fanatical support

Our success is your success and you can rest assured you'll have a dedicated support team on hand via phone & email.

No vendor clutter

Manage all digital and marketing services under one umbrella, with no need to manage multiple external freelancers & vendors.
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Frequently Asked Questions

KPI growth is measured by tracking the change in a KPI over time. This could involve comparing the current value of the KPI to its value at a previous point in time, or tracking the rate of change of the KPI over a specified period.

The main KPIs to measure the success of a growth lifecycle campaign could include metrics related to customer acquisition, customer retention, revenue growth, and customer lifetime value. The specific KPIs would depend on the goals of the campaign.

What our clients have to say

Leaving our companies' website design down to both Paul and Andrew was the best marketing decision we have made.

Not only did they exceed at the design elements, but helped us as a company arrange all new photo headshots for our team, to be displayed on the website along with video footage to accompany. I can whole heartly say that their recommendations along the way have been revolutionary.

I cannot recommend them both enough and would strongly advise to any that are seeking a revamp or update to their online presence to get in touch with Empath Digital.
Julia Edwards
Director & Partner
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Empath Digital helped us to get to the top of Google and we are now getting hundreds of new patients a year (averaging 5-10 new patients a week) – just from our website alone.

We couldn’t ask for more.

Thank you for helping us and for your great service too. You have been invaluable to our growth!
Valerie Bell
Operations
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I’ve used a number of marketing agencies in the past who have failed to deliver results to get me a return on my many investments over the years. I was very impressed with the results Empath Digital have delivered for other clients, and I decided to give them a shot.

They have built me several sites now, including the main site for my business which is converting a lot better than my old site.

I really don’t think there is enough to say about them – the results they deliver are in black and white and all over Google!
Richard Ladbrook
Director
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I could not be more pleased with our growth.

Within a matter of three months our lead flow had been transformed and now reflects our professional approach to our business.

We are regularly seen in first position of the organic listings on page one of Google.
Diana Smith
Director
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I have no hesitation in recommending Empath Digital.

From my experience, they are very smart people and have your interest at the forefront.

They helped my business with a constant flow of new leads using SEO and PPC.

Lead flow ramped up a few levels once I had a much better converting website.

Work with them if you get a chance, you'll be glad you did.
Andrew Marsh
Director
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Empath Digital are like no other agency I've worked with before.

I went to them with a vision of what I wanted. With their skills and expertise they were able to take this and figure out the roadmap to achieve the outcome I wanted.

They created for us a very substantially sized portfolio of geo-targeted sites with PPC campaigns that helped me to take my business out of the local area and dominate all the surrounding counties.

They really know their craft.

If you get a chance to work with them, take the opportunity.
George Baldzhy
Director
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Within a few months, we were top of Google!

Needless to say we went from getting no Internet leads whatsoever to receiving 5-10 very good targeted leads every week.

This is no mean feat considering lead usually costs us hundreds of pounds each using traditional advertising methods.

In addition a typical sale will be about £5000 to £10,000 and the targeted internet leads have a conversion to sale rate of about 12%... generating us at least £425,000 in extra turnover in the last 18 months.
Steve Riches
Director
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Empath Digital champions the power of empathy driven growth marketing, aligning our 20 years of digital marketing expertise with your vision. Our approach is to deeply connect with your audience, creating strategies that not only grow your business but also nurture lasting relationships based on trust and understanding.
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